{"id":6186,"date":"2012-11-19T16:33:11","date_gmt":"2012-11-19T19:33:11","guid":{"rendered":"http:\/\/thedolcedays.com\/?p=6186"},"modified":"2017-05-03T16:53:26","modified_gmt":"2017-05-03T19:53:26","slug":"asos-ah-os-impostos","status":"publish","type":"post","link":"https:\/\/thedolcedays.com\/asos-ah-os-impostos\/","title":{"rendered":"ASOS &#8211; Ah, Os Impostos&#8230;"},"content":{"rendered":"<p>Depois que a ASOS virou febre no Brasil, muitas de voc\u00eas que costumavam comprar pelo site devem ter percebido uma mudan\u00e7a na tributa\u00e7\u00e3o dos produtos. Antes era o para\u00edso e agora muita gente desiste da compra quando \u00e9 pego de surpresa pela taxa de quase 100% cobrada pela Receita.<\/p>\n<p>Est\u00e1 se perguntando o que aconteceu?<\/p>\n<p><a href=\"http:\/\/thedolcedays.com\/wp-content\/uploads\/2012\/11\/Asos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6187\" title=\"Asos\" src=\"http:\/\/thedolcedays.com\/wp-content\/uploads\/2012\/11\/Asos.jpg\" alt=\"asos blog de moda dica imposto caro\" width=\"645\" height=\"411\" srcset=\"https:\/\/thedolcedays.com\/wp-content\/uploads\/2012\/11\/Asos.jpg 645w, https:\/\/thedolcedays.com\/wp-content\/uploads\/2012\/11\/Asos-600x382.jpg 600w, https:\/\/thedolcedays.com\/wp-content\/uploads\/2012\/11\/Asos-300x191.jpg 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/a><\/p>\n<p>\u00c9, colega&#8230; jogaram sab\u00e3o no parquinho. J\u00e1 indiquei a loja aqui no blog v\u00e1rias vezes e, para quem perguntava, sempre dizia que a forma mais segura era dividir seu pedido em v\u00e1rios (j\u00e1 que o frete \u00e9 gr\u00e1tis), de modo que cada um n\u00e3o ultrapassasse U$50. Era uma forma de \u00a0reduzir as chances de sua compra ser tributada.<\/p>\n<p>Rola a lenda de que produtos at\u00e9 U$50 n\u00e3o s\u00e3o tributados, mas o que ningu\u00e9m diz \u00e9 que essa regra s\u00f3 \u00e9 v\u00e1lida para quando o vendedor \u00e9 pessoa f\u00edsica. Assim, a ASOS \u00a0e muitas outras lojas virtuais gringas &#8211; que s\u00e3o pessoas jur\u00eddicas &#8211; est\u00e3o fora dessa &#8220;aliviada&#8221;que a Receita Federal nos d\u00e1.<\/p>\n<p>Mesmo assim, muitas e muitas compras feitas nessa e em outras lojas j\u00e1 passaram pelo filtro deles no passado, j\u00e1 que a tributa\u00e7\u00e3o \u00e9 basicamente feita por amostragem. O detalhe \u00e9 que o volume dessas encomendas chegando no Brasil come\u00e7ou a aumentar e aumentar, at\u00e9 que a Receita resolveu prestar mais aten\u00e7\u00e3o.<\/p>\n<p>Antigamente, quando d\u00e9ssemos o azar de ter uma compra tributada, sab\u00edamos que o imposto n\u00e3o passaria de 60%, que era a taxa comum a ser aplicada. Agora n\u00e3o. A taxa que eles v\u00eam cobrando \u00e9 de 97%, quando n\u00e3o de 100%.<\/p>\n<p>Por isso a ASOS, que j\u00e1 teve muitos produtos devolvidos pelos clientes no come\u00e7o dessa mudan\u00e7a, agora os alerta na hora da compra e ainda entra em contato por telefone para confirmar se voc\u00ea est\u00e1 ciente do imposto e disposto a pag\u00e1-lo:<\/p>\n<p><a href=\"http:\/\/thedolcedays.com\/wp-content\/uploads\/2012\/11\/Untitled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6188\" title=\"imposto asos\" src=\"http:\/\/thedolcedays.com\/wp-content\/uploads\/2012\/11\/Untitled-1.jpg\" alt=\"asos imposto dica blog de moda\" width=\"645\" height=\"185\" srcset=\"https:\/\/thedolcedays.com\/wp-content\/uploads\/2012\/11\/Untitled-1.jpg 645w, https:\/\/thedolcedays.com\/wp-content\/uploads\/2012\/11\/Untitled-1-600x172.jpg 600w, https:\/\/thedolcedays.com\/wp-content\/uploads\/2012\/11\/Untitled-1-300x86.jpg 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/a><\/p>\n<p>Nada mais justo&#8230; eles estavam tendo preju\u00edzo com o valor do frete de retorno.<\/p>\n<p>Ent\u00e3o \u00e9 isso. Para quem perguntou o que estava acontecendo com a ASOS, o crit\u00e9rio da Receita est\u00e1, sim, mais r\u00edgido. N\u00f3s provavelmente vamos pagar o imposto 90% das vezes, infelizmente. <a title=\"Chatiada\" href=\"http:\/\/departamentofashion.files.wordpress.com\/2012\/08\/chatiada.jpg\" target=\"_blank\"><em>#chatiada<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois que a ASOS virou febre no Brasil, muitas de voc\u00eas que costumavam comprar pelo site devem ter percebido uma mudan\u00e7a na tributa\u00e7\u00e3o dos produtos&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":17334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1937],"tags":[129,332,6,388,597],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASOS - Ah, Os Impostos... - The Dolce Days<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedolcedays.com\/asos-ah-os-impostos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASOS - Ah, Os Impostos... - The Dolce Days\" \/>\n<meta property=\"og:description\" content=\"Depois que a ASOS virou febre no Brasil, muitas de voc\u00eas que costumavam comprar pelo site devem ter percebido uma mudan\u00e7a na tributa\u00e7\u00e3o dos produtos....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedolcedays.com\/asos-ah-os-impostos\/\" \/>\n<meta property=\"og:site_name\" content=\"Dolce Days\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ohmycloset\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ohmycloset\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-19T19:33:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-03T19:53:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedolcedays.com\/wp-content\/uploads\/2017\/05\/Asos-impostos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Monica Almeida\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/moaraujo_\" \/>\n<meta name=\"twitter:site\" content=\"@moaraujo_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monica Almeida\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thedolcedays.com\/asos-ah-os-impostos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thedolcedays.com\/asos-ah-os-impostos\/\"},\"author\":{\"name\":\"Monica Almeida\",\"@id\":\"https:\/\/thedolcedays.com\/#\/schema\/person\/fc2774aca66ea8794d2cfbbc1bfed0aa\"},\"headline\":\"ASOS &#8211; 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